By MS on 28 novembre 2011 — 1 min read

The issue is that real design jobs aren’t about creating something absolutely new – instead, they’re about innovation. The etymology of the word ‘innovation’ means something like “renewing”, or changing an existing thing by adding something new or doing something differently. Not a clean-cut, start-from-scratch scenario – that’s not what innovation is, and that’s why it’s hard.

Posted in: Uncategorized