Chrysler Halftime. Last year, Chrysler created a magnificent two-minute ode to Detroit featuring native son Eminem. It really moved me, and I thought it was best-in-show. This time, Chrysler talks about the whole country, using Detroit as an example, and Clint Eastwood tells the story. I have a feeling I’ll be in the minority on this one, but I didn’t love it. The spot starts like a political ad, painting our current state in a very negative light. “We’re all scared because this isn’t a game,” says Clint. (Actually, I’m concerned but not scared.) Somber organ music throughout adds another level of doom. Creatively, I was turned off by the shadowy narrator at the start. That only tells me there will be a surprising reveal at the end. It would have been more surprising — and less tricky — if we simply heard Clint’s voice throughout and then saw him at the end. Last year’s spot was a wonderful tribute to a city in dire need of a positive image. It was effective because it was so authentic. That authenticity isn’t there this time. Maybe it’s because Chrysler is borrowing Clint’s tough-guy image, maybe it’s because the spot is speaking for a whole country and not the city. All that said, I do appreciate Chrysler’s willingness to spend this kind of money to say something important while its competitors are running more conventional spots on the game.