La premessa: esiste Gap. È un negozio (una catena di negozi) statunitensi: esiste dal 1969 e ha grossomodo 3mila negozi in giro per il mondo. Insomma, una macchina da guerra. Gap vende vestiti. Li deve vendere bene, se ha tutti quei negozi.
Il vecchio logo di Gap.
Il nuovo logo di Gap.
We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
Qualche designer ci prova, a dare loro qualche consiglio, qualcuno si offre pure di ridisegnare il logo gratis. Poi arriva Mike Monteiro e per fortuna li stende tutti in un post intitolato Dear Gap, I have your new logo. Ho il logo perfetto per voi, dice. Però…
You sell good stuff. But never in my experience has any of your employees offered me a free pair of pants because the ones I was wearing looked bad. I wouldn’t expect them to. Their job is to sell me clothes.
My job is to sell design.
I believe we understand each other. I anxiously await your call and look forward to negotiating a fair value for the greatest logo on Earth.
Ecco.
(Via Daring Fireball.)