How Steve Jobs’ Love of Simplicity Fueled A Design Revolution

«In the year since Steve Jobs died and my biography of him was published, I was struck by two conflicting reactions that the book provoked. Some people were put off by how petulant and abrasive he could be. But others, especially younger entrepreneurs or people who had run businesses, focused on how his petulance was linked to his artistic sensibility and drive for design perfection.

I believe that the latter interpretation is closer to the truth. Jobs was, at times, very demanding, indeed a jerk. But the world is filled with demanding bosses and jerks, most of whom never amount to much. What made Jobs special, sometimes even a genius, was his fiery instinct for beauty, his talent for creating it and his conviction that it mattered. And because of that, he was able to build a company that became the greatest force for innovative design—and the best proof of its importance—in our time.“